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There is no other method that can drive targeted traffic to your internet based business faster than a Google Adwords campaign, but if you have not learned the correct way to do this it will be like pouring your money down the drain.
In this article we are going to look at how you can effectively run a small PPC campaign without draining your budget dry.
1. Begin by setting the boundaries on your campaign.
As this is just a small campaign that we are discussing, you need to think about the amount of conversions you are aiming at for a maximum cost. For example if you are earning $20 per sale and your PPC budget is $100 then you would need to make at least 5 sales in order to break even and one more would then put you in profit. If you could manage to achieve a 3% conversion rate you would have to generate 200 click throughs to get your 6 sales. This would mean that your maximum cost per click or CPC should not exceed 50 cents.
You will need to set your maximum budget limit at the time that you enter your campaign details into the Adwords campaign settings. As you learn what works for you and you begin getting a decent return on your investment you will then be able to increase the amount you are spending each month, but until you know exactly what you are doing, don’t exceed the budget that you originally set.
When setting up your Adwords campaign details make sure that you choose “set a separate bid for content network impressions”. In other words if you have set you cost per click at 50 cents you would really only want to pay this amount for targeted placement ads. You certainly wouldn’t like to pay this amount every time your ad is clicked, so it would be wiser to set the bid at one cent throughout the content network where it is reaching a far less targeted audience. Rather save your big guns for the targeted placement ads.
2. Keywords choice:
The main thing you need to do here is find several different keyword phrases that are closely linked to the product you are selling. Choose words that attract a fair number of searches and are priced within your budget for maximum cost per click, but the words must be targeted, this is of utmost importance!
3. Writing your ads.
Your ads are limited to 95 characters including spaces so you must make every word count when writing your ads. Even if your ads are only 10 to 15 words long they will still need to tell your potential customers what the benefits of buying the product will be to them and also needs to encourage them to take action.
4. Split testing your ads.
When running a PPC campaign for your internet based business, one ad is not sufficient. It would be far better to write three or four different ads so that you can test one against the other to see which works to bring you the best possible results. This way you will be able to dispense with the ads that don’t achieve much and replace them with better ones. It would be to your advantage to sign up with Google Adwords Free Conversion Tracking as it will help you to measure your results.
Make this a task that you do each and every month and you will begin to see your results improving over a period of time. Your ads will also be monitored by Google Adwords to check their performance and once they have enough data, the ad will then be shown with the best click through rate more often.
5. You will also need to test and check on your landing pages on a regular basis. By dividing you Adwords campaign into two and pointing the ads to two different landing pages you will be able to see which one is converting your sales more quickly and you will be able to make changes that will then bring you the best results.
You will need to constantly test and tweak your Adwords campaigns to find out what is working and what does not work. This way you will achieve success, so long as you stay within the budget you have set and you don’t get carried away.
Michelle Jayes writes articles aimed at helping people to build a successful online income business. Visit her website www.online-income-business.com
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