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3 SEO Services That Make a Difference

SEO | Posted by admin

Mar 08 2010

Web-based business owners understand the importance of visibility. If a potential customer can’t find your store, how is he going to purchase your product or service? And since many people are using the internet, even for local searches, the importance of online visibility has never been greater. The way to guarantee that visibility is search engine optimization (SEO). SEO encompasses all of the tasks that a web-based business owner completes in order to ensure that his business appears at the top of the search engine results page when a potential customer conducts an internet search using words that are relevant to the business owner’s products or services.

There are two ways to go about these tasks. The first is for the web-based business owner to complete them himself. This can be very time-consuming, and SEO can be a steep learning curve. The second option is for the web-based business owner to hire an SEO professional for search engine optimization services. This is the optimal choice for business owners who don’t have the necessary skills to complete SEO tasks, or don’t have time to learn them. In this case, the services of an SEO professional can be invaluable. If you’re busy with the details of setting up your own business, you probably don’t have time to learn everything there is to know about SEO. Here are 3 SEO services that will make a difference in the success of your online business:

1. Keywords. Keywords are one of the primary focuses of SEO. SEO professional know how to determine which keywords potential customers use to search the web for products and services similar to yours, and they can write relevant, compelling website copy that makes the most of those keywords. While it may seem simple to choose appropriate keywords, SEO professionals can use keywords in combinations and variations that make them very effective.

2. Website Creation. There’s no sense in driving traffic to your website if doesn’t look professional and if it doesn’t make it easy for potential customers to find what they’re looking for. SEO services include website design, an easy-to-navigate layout, and features and tools that make it easier for customers to find out more about what they’re interested in and then buy it.

3. Search Engine Results. Top placement on the search engine results page is the result of many different SEO tasks done in concert with one another. Not only do you need on-site optimization, but you also need backlinks from quality websites and relevant copy in which to use your keywords. SEO professionals know exactly how to use all possible tools to ensure that your website receives a high placement on the search engine results page.

In addition to these three SEO services, SEO professionals also know which SEO tactics to avoid. Using sketchy tactics to increase your search engine ranking can get your site penalized by, or even banned from, the search engines. While some individuals use these ‘black hat’ tactics purposefully, other inexperienced business owners may use them without even knowing that they are viewed as questionable by the search engines.

Hiring an SEO professional can therefore help you avoid two major issues. The first is using questionable SEO techniques, and the second is wasting time trying to master the ins and outs of SEO yourself. Your competitors are optimizing their websites. If you aren’t doing the same, right now, then you’re losing customers because they’re finding your competitors on the search engines instead of finding you. It can take up to several months before you see the results of your SEO endeavors, so the sooner you start, the sooner you will reap the benefits.

So don’t waste anymore time. Hire an SEO professional and see what a difference it makes for your business.

Seomul Evans is a senior SEO Services consultant with ‘SEO 1 Services’ a company specializing in organic search engine optimization and a contributor of SEO articles.Article Source:http://www.articlesbase.com/internet-articles/3-seo-services-that-make-a-difference-912752.html

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Web Hosting for Beginners

Web Hosting | Posted by admin

Feb 27 2010

People get intimidated when they think about web hosting, but with a little time and effort, you can have a nice website to share with the world wide web. Before you start shelling out money for a domain and web space, you need to decide what you need a website for and how detailed you plan on making it. For most users, there are plenty of free resources for personal sites.

If you just want a place to share family photos, there are free places to upload pictures, like www.photobucket.com or www.villagephotos.com, that are user friendly. You simply browse and upload the pictures and then you can send invitations to friends and family to see the pictures. It also gives you the code to post the pictures to forums, and within websites.

If you want to move a step up from just sharing photos, than there are free blog sites, where you can have an on-line diary or journal, where you can share daily thoughts and pictures. People can subscribe to the blog and receive e-mail notification of new entries. Sites like www.Xanga.com, www.blogger.com and www.myblogsite.com are some of the free blog sites available.

There are also many free website hosts where you can put together personal websites. Most of the free hosting sites provide templates that allow quick and easy website building, without having to know any HTML or java coding. You plug in your information by following the simple directions and a few minutes later you have a nice looking website.

A couple of the more popular free hosting sites are Yahoo’s Geocities and Bravenet. Both sites are user friendly and can include things like webcounters, guest books Most free sites can only be used for personal websites, but they are a great way to get started in website design. A few of the free sites do allow people to set up small business sites. Many Ebay people take advantage of these types of sites. While they have templates you can use, if you become more adventurous, you can use simple web design programs and develop nice looking sites.

When you build your site, you can also find almost unlimited free clip art, buttons, bars, backgrounds and other graphics that you can use on a personal site. You have to make sure the graphics are free to use and listed as royalty free. Most free graphics site stipulate that they are free to use, as long as it’s not on a business site. Some ask that you simply provide a link back to their site if you use their graphics.

It is pretty easy to build a nice free website if you make use of the resources available.

About the Author
John Layton is the author of What Do You Really Want and can provide additional tips and advise at his websites http://www.stormhosting.info http://www.hostingnow.info http://www.yourhostingnow.info he also publishes a daily blog at http://www.internetsighting.info

Article source: http://www.contentdragon.com/content/computers-and-technology/internet/web-hosting-for-beginners/

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Website Design & Hosting Mistakes That Should Be Avoided

Web Design, Web Hosting | Posted by admin

Feb 22 2010

Here are a couple of mistakes that newcomers to the Internet tend to make. See this as a learning opportunity and a way to avoid making these mistakes, since making them will really be detrimental to the success of your website.

There are two types of mistakes that are common:

Technical mistakes and Management mistakes. Let’s take a look at both and how they can be avoided.

Technical mistakes arise from a lack of understanding of the Internet and the technical environment within which the Internet operates. You have to realise that you are working within certain constraints on the Internet – namely hard disk space and bandwidth.

1. Ignoring bandwidth restrictions.

Bandwidth is the most important one that will have an impact. There is a big difference opening a photo or document on your local machine and downloading it from the Internet. If you place photos or documents on your website that are huge it will be very difficult for your visitors to navigate your site and even view your web pages. Pictures especially are the main culprit, since normal text take up very little bandwidth.

All pictures and photos should be optimised for the Internet. A good photo editor program (even the Microsoft Office Picture Manager) is essential to do two things:

a) To scale the picture down so that it can fit onto a web page – pictures should not be larger than 800 pixels or even 1000 pixels wide. Do ensure that you select to retain the ratio when you scale pictures down so that the picture retains the right proportions.

b) To resize the picture physically so that it takes up less physical space. JPG pictures especially can be saved at 60% to 70% compression without the naked eye being able to see it. Use JPG for real life photos with gradual color changes, but rather use GIFs for drawn graphics, sold blocks color and text. Be careful if you use JPG for these since the compression WILL be visible to the naked eye.

2. Cluttering your website with pictures and animations.

Be aware of the latest style in website design. DO NOT clutter your website with animated gifs such as envelopes posting themselves, rotating animals or any distracting elements. These are very old fashioned in Internet terms by now and instead of attracting or drawing attention, these elements will cause your website visitors to leave – quickly.

3. Using non-standard fonts

Do not use exotic fonts on your website. Each font that you use needs to be installed on each local machine of your website visitor and you have no guarantee that if you are using Acanthus in your website design, that each and every person in the world that opens that page will also have the Acanthus font installed. The results might be unpredictable, to say the least.

Stick with fonts that are common to most Windows and Mac installations. These are Arial, Tahoma, Verdana, TImes New Roman and Georgia.

4. Not building your website for search engines.

A common error is building a site that ignores search engine needs. The result is that search engines don’t list the site in their search results. Internet browsers don’t learn about the existence of the site and the site stays unknown.

5. Not hosting your site with a provider that is scalable.

A few individuals host sites with companies that are not scalable. The result is that when you have outgrown your current package you cannot upgrade in terms of bandwidth or hard disk space. Scalability is an important criterion to be kept in mind while hosting sites. Otherwise, the site is unable to accept new visitors when the traffic peaks.

Management mistakes arise from a lack of understanding on how to conduct business on the Internet. Conducting business on the Internet is not just a hobby, in fact, if you do not see it as a serious business that is going to consume a lot of your time and resources, your website will fail.

1. Lack of business plan

Make a definite business plan and to stick to it. The business plan should not be abandoned if the business progresses slowly in the beginning. Also, the plan must ensure spending on marketing. You are going to have to market your business as well as market your website if you want to really see a return on your investment. Most businesses make the mistake of depending on the Website to carry all the advertising burden for the business, whereas the actual website actually needs its own marketing budget before it will start to contribute positively to the business.

You must define your target group and invest in advertising which targets them – both offline and online. Patience and persistence are needed, because you may not get immediate results. Networking with family, friends and co-workers also helps. Make yourself visible to the online communities. Avoid spamming, which has a negative effect.

2. Not ensuring that you plan for the lean periods.

You might need the help of your bank or other source that can provide short term capital, advice and resources. You will have to invest in your business and re-invest once you start to have some cashflow. On the Internet (as with any business), things do not happen overnight. It takes time to be successful. Make a budget and keep track of your cash flow. Before you pay yourself a high salary or buy a car, think about whether you can really afford it. Your own business, whether offline and supported by a website, or whether wholly online consumes a lot of time, energy and money and you have to be prepared to invest that in order to be successful in the end.

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Website Design – Do You Know the Key to Attracting and Keeping Those Visitors? Simplify Navigation

Web Design | Posted by admin

Feb 19 2010

Clear and easy navigation is a central part of effective website design. Effective navigation can enhance user experience, build trust and loyalty and add to your client base. Conversely, difficulty in accessing information and outdated links can greatly degrade the reputation of your business and make you lose your customers.

Before you start designing your website, determine the number of pages it will have, the content of each page and how the pages will be linked to each other. Linked pages should use consistent font styles, graphics and colors. You can also look at the styles, colors and graphics of other popular websites and how they change from one link the next. There should never be any conflicting information on linked pages, as this can negatively influence your reputation and diminish your client base. Additionally, a web page must have all relevant links to enhance customer experience and satisfaction.

Quick and Easy Search
Your website should be designed in a way that it facilitates quick and easy search of desired information. In general, it should not take more than two to three clicks for customers to access the required information. If they cannot easily find what they are looking for, and have to browse through several pages before reaching their search items, they will get bored and turn their attention to other websites. Easy search capabilities make visitors’ browsing experience an enjoyable one.

As a rule of thumb, do not use more than five navigation bars. Additionally, provide options for your customers to review previously viewed content areas without having to use three or four links. In other words, it is always advisable to provide a link to the homepage on every web page of your site. Site maps can help customers and search engines to find web pages on your sites.

Selecting Navigation Links
Depending on the types of your business, you may need to provide links to different elements. The commonly highlighted elements include customer testimonials, return, guarantee, privacy and warrantee policies, credentials, discount and promotional offers, contact information, shipping cost, tracking information, site maps and the like.

Personalizing Navigation
It is always a good practice to personalize your website design and navigation to make your web pages more intuitive. Let us say you run a pet care service. Navigation buttons at the top of the page may include Home, Cat owners, Dog owners, Services, Rates, Contact. The faster your customers can navigate through your website and find what they are looking for, the more likely you are to get repeat visits from them.

Adding Links for Alternative Online Payment Methods
If you are selling products or services through your website, you should provide your customers with an alternative payment option. This could include an online order form and fax line or toll-free number. This gives cautious customers who do not want to use their credit cards online, an excellent payment option. This link should be included along with all other payment links.

Testing your Navigation Scheme
Once you implement a navigation scheme, get your friends, family and customers to test it out. Get people of different ages and backgrounds to use your website and evaluate the link and navigation structure. Their feedback will help you to assess its effectiveness and how it can be improved and refined. Further, your website links should be functional on more than one browser, for instance, Firefox and Internet Explorer.

Monitoring Links
Regularly monitor your links to ensure proper functionality. Outdated links are annoying and may seriously affect your business reputation.

Simplicity and logical consistency in your navigation design makes it easy for customers to search desired pages and also puts your business in the best light and wins loyalty for your brand.

Daljeet Sidhu is at TradeSeam Business Network. Read our web site design advice. Compare custom website design quotes. Sellers JOIN for sales leads.Article Source:http://www.articlesbase.com/internet-articles/website-design-do-you-know-the-key-to-attracting-and-keeping-those-visitors-simplify-navigation-1461653.html

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Create Good First Impression with Great Website Design

Web Design | Posted by admin

Feb 07 2010

If you have plans of hiring a website design company, make sure they know the elements of design since these are the basic rules in designing a site and it is a must for website design companies to know these things. What will be written below are guidelines of a good website design:

Good content – Since this is an offshoot of design, most website design companies don’t emphasize on it. Some would do both designing and content writing. If you are seeking for a company that would have cost effectiveness, you need to find one who gets or offers good content. Sites with good quality content never fail to get a site visitor’s attention.

Browser compatibility – The common mistake of most website design companies is to just disregard the importance of browser compatibility. Your site might have an awesome page but if it couldn’t be viewed in a different browser other than IE then you are surely going to lose a lot of possible customers. People these days are starting to use a browser other than IE so it is important for website design companies to put importance on the browser compatibility aspect.

Good usage of graphics – At these times, websites with static text would no longer be everybody’s favorite. It is a must for website design companies to come up with more graphics and high tech photographs on the sites. Another important thing to consider is for sites to get rid of pages that take over 10 seconds to upload as users get impatient and will quickly surf to some other site before the page would start loading.

Themes and colors – Colors used on the site should be harmonious or fit what the site is promoting about. Colors as well as the logo designs needs to be considered as this represents the whole site.

Navigability – Bad site navigation would surely turn off site users and so it is a must for website design companies to come up with proper navigational elements. The search functionality should be user-friendly.

Most people disregard website design and choose to use default themes and designs. Well, we cannot blame them if they want to save on costs and effort, but a great website design can bring your business far. There are people who are very particular about the design, plus it is the first thing that visitors of your site will see. So, why not grab the opportunity that they are spending time in your site by creating a good impression?

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How to Start a Website – Website Hosting Design

Web Design, Web Hosting | Posted by admin

Jan 23 2010

Learning how to start a website isn’t easy, and a lot depends on the website hosting design packages you are interested in. Most people believe that the best way to start a website is to look for a host offering a free site. You won’t build a successful online business using a free website: there is no such thing, unless it is provided to you in order to market a specific product.

If you are trying to sell your own products or services, then you will not find a website anywhere for free – you will be able to build something looking like a website, but it won’t be a website because it won’t be connected to the internet. That costs money, and you also have to pay for your domain name.

So let’s lose the idea that you can get a website free and then use it to build a successful online home business selling your own products or even affiliate products. You can’t. If you disagree with me, then leave now because you are going to be one of the 99% that fail to make any money online no matter how hard you try. You must have the right mindset to succeed and you must also be realistic and live in the real world.

If you want to learn how to start a website, then be prepared to pay. No matter what you read online, you won’t make money on the internet for free. It will cost you and one of the tricks of internet marketing is to keep that cost to a minimum when you can least afford it and pay more once your business is successful.

Website hosting design varies across a wide choice of hosting services, and you can pick and choose the type of service you want. However, no matter which you choose a website will cost you money, and a fully featured site fitted with everything you will need to be successful online will cost you in the region of $1000+. If you are clever you won’t have to pay that, but let’s look at what is involved in that money. I am not going to detail the cost of every item, just list them, and if you can get that lot for under $1000 you are doing well.

Let’s assume you have a product to sell (your own or somebody else’s) or a service to offer, and want to build a website to market your business and make money from it. That’s why you are in business, after all, to make money, so you will have to make more than you spend. Only around 1 out every 100 who start actually succeed in making money. They might make $50 but spend $50 doing it, so they aren’t making money. Here’s what you will need:

A web host: somebody that offers you the web space to sore your files and a means of connecting to the World Wide Web. The web is not the internet. The internet is like the telephone lines and the web comprises all the telephones you can connect to. Your host allows you to make these connections, and will charge you a monthly or annual fee. Which of the following is included depends upon the website hosting design package you choose.

A domain name: you will need a name for your site. You hire that on an annual basis from a domain name provider. You can’t just do it yourself because in order that you can use it, your domain name has to be registered with the world-wide Domain name Service (DNS).

Website design software: you can try the free software available or the expensive applications such as Dreamweaver. You get what you pay for, and something in between will be best if you want a professional-looking site. That includes an HTML editor. It’s possible to start a website using free software, but it will look like free software was used.

An Email service: a free service will be no good because won’t buy from you. You will need a pop email service with unlimited email addresses for the various parts of your business (service, sales, support, etc). A good website hosting design option will include these.

A product showroom: you have to be able to describe your products and set prices for them. Your customers want to see what you have to offer, particularly if you are selling multi products.

A payment processor: PayPal or Clickbank might do if your product fits their rules. However many people won’t touch PayPal and you need another form of processor that takes debit and credit cards. You should also offer old fashioned checks. These processors can be expensive to set up with a monthly fee.

Traffic generation: you have to get traffic to your website, so you will need good keywords. For that, you will likely need a good keyword research tool. There are free tools available, but for the kind of deep keyword research that can provide results, you might want something better.

Traffic analysis: you definitely need traffic analysis software. Without knowing what your popular web pages are and on what pages your visitors most frequently exit, you will find it difficult to make improvements to your website. You must also get some idea of how many visitors you have and how long each stays on each page.

SEO: without good search engine optimization you will find it almost impossible to get your web pages listed. That will be a big disadvantage.

Search Engine Analysis: you need software to tell where and one which search engines your web pages are listed.

Autoresponders: you need software to answer your emails, send invoices and receipts, accept payments and deliver electronic products such as software and ebooks. They can send weekly courses, regular newsletters and even run your blog for you. They can also be expensive.

A Blog: this is a must, and will offer a great deal of help in advertising your website and products and driving traffic to any page on your site of your choosing.

WEB2 Social Networking Interfaces: you will be more successful if you interface your website with the social networking sites such as Facebook, YouTube and Craigslist. You need software for that and the knowledge to use it.

You will be really lucky to start a website with all that for under a grand: twice that sum more likely. Yet that is what you will ultimately have to get. If you don’t then you might be one of those 99%. If you still think you can make it with a free website (that doesn’t offer these extras free) then you are welcome to try, but when you fail you will have lost too much time and wasted too much money.

Lucky for you, it is possible to find website hosting design options that will offer all of the above on a monthly or yearly basis for a lot less than $1,000. You have to decide how serious you are going to be in building a successful website. If you really want to know how to start a website that works, then read through that list again.

For information on website hosting design options offering all of the above check out Pete’s web page at How to Start a Website where you will find some options that will help you to start a website.Article Source:http://www.articlesbase.com/internet-articles/how-to-start-a-website-website-hosting-design-1400198.html

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How to Start a Website: Website Hosting Design

Web Design, Web Hosting | Posted by admin

Jan 12 2010

A product showroom: you have to be able to describe your products and set prices for them. Your customers want to see what you have to offer, particularly if you are selling multi products.

SEO: without good search engine optimization you will find it almost impossible to get your web pages listed. That will be a big disadvantage.

Search Engine Analysis: you need software to tell where and one which search engines your web pages are listed.

A Blog: this is a must, and will offer a great deal of help in advertising your website and products and driving traffic to any page on your site of your choosing.

Article Source:http://www.articlesbase.com/internet-articles/how-to-start-a-website-website-hosting-design-1355024.html

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Turnkey Websites

Turnkey Websites | Posted by admin

Dec 27 2009

What is a “Turnkey” Website?

Basically, a Turnkey Website is a site that has already been built and can be deployed on a new domain name very quickly. Usually they have all sorts of functions built into them that will allow the owner to simply get on with marketing his/her website without the hassle of building it first!

Ok, well that all sounds fine and dandy, but why dosent everyone simply purchase a Turnkey Website every time they want to set up a new site?

This is because there are pretty big downsides as follows:

A “Templated” pre-built design, if you don’t like the selection of designs on offer then you are already off to a bad start.
Turnkey Websites are Notoriously difficult to customize, if the customization options you want don’t exist in the administrator control panel (assuming the site has one) then chances are you will have a hard job doing it.

But, there are also some pretty big upsides too as follows:

They are normally extremely cheap when compared to a bespoke design and setup
They are normally deployed on your domain and hosting within a few days, bespoke setups can take weeks or sometimes even months to deploy.
hey are usually pretty simple to operate, Turnkey Websites are built from the perspective that the owner probably is not an expert webmaster.

So with all that said, why should you use one? I have listed a few ideal scenarios below:

Get a website up very quickly and start marketing it straight away, once you have proved that its worthwhile you can then splash out on a bespoke website design and setup to do exactly what you want it to. You will also have some experience by then and know more or less what you want instead of guessing right off the bad and getting it wrong.

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Web Design – Do You Know the Seven Rules of Simple Yet Effective Designs?

Web Design | Posted by admin

Dec 14 2009

One of the most important principles of effective website design is “Keep it simple”. This rule must be applied to all aspects of your website, including graphics, content and navigation. Use the following guidelines to implement simplicity in your website design and make your web pages stand out from the clutter of ineffective web pages on the internet.

1. Provide features and services with target audience in mind

Develop the habit of including only those features on your website that are relevant to the site functionality and carry some meaning for your target audience. Adding a feature that pleases you but does not carry any significance for your customers is a waste of time and bandwidth.

2. Minimize features that need high bandwidth

Bandwidth-consuming audio and video features must be used judiciously or they can considerably increase the time your web pages take to load, irritating customers and hindering usage of your website. Additionally, regularly monitor your web pages to check their loading time and repair any broken links.

3. Inform your customers but do not brag

Provide your customers with easy to digest information and not tall claims. When giving them information about your products and services, include references and customer testimonials to allow them to judge your performance. Successful web copies aim to initiate dialogue with customers to make them want to contact you and add to your client base.

4. Simplicity in language and clarity of thought

Use simple, concise and easy to understand language, and minimize the use of overly technical words and industry jargon, that can be understood only by a small section of people. Provide attention-grabbing headlines that encourage visitors to read on and establish a relationship with your company. All your ideas must be well thought and clearly expressed in the content. Ambiguity in language or expression can negatively affect the image of your site and company.

5. Develop good content

Developing good content for your website is very important as it can capture customer attention and help them better absorb what you have to offer. If you are on a budget, hire fresh interns or English marketing, advertising or journalism graduates, who are eager to get some real time experience, to write for your website. Effective content addresses your customers’ problems and provides efficient solutions for them. Additionally, avoid cluttering up your web pages with too much information about many products. Create a new page for each product or product category.

6. Provide your customers with unique and effective information

Your web pages should be designed to give unique information to customers. Providing information that visitors cannot find easily on other websites gives you a huge advantage. However, this information should be valid and backed by experience and knowledge. For instance, if your site sells accounting services, get an accountant to write an article on “10 biggest tax mistakes”.

7. Simplify search and navigation

Along with simplicity in content and graphics, it is important to design your pages in a way that facilitates quick and easy search of desired information. If customers do not easily find what they are looking for, and have to browse through several pages before reaching their search items, they get bored and turn their attention to other websites. Easy search capabilities make visitors’ browsing experience an enjoyable one. The faster your customers can navigate through your website and find what they are looking for, the more likely you are to get repeat visits from them.

Follow the above-mentioned steps and it will definitely help you to improve your credibility and search engine rankings, build customer trust and loyalty, attract more customers and build your client base.

Daljeet Sidhu is Co-founder at TradeSeam Business Network. Guide to web site development firms. Compare web design services quotes. Sellers JOIN for sales leads.Article Source:http://www.articlesbase.com/internet-articles/web-design-do-you-know-the-seven-rules-of-simple-yet-effective-designs-1433917.html

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Is SEO a Waste of Money?

SEO | Posted by admin

Dec 12 2009

It probably seems rather odd to launch a new blog on Search Engine Optimization and have the first post be written about it being a waste of money. I should probably support this opinion by throwing out a bunch of impressive numbers with lots of comma’s that I dug up during my hours of research, but to be completely transparent, I really didn’t do hours of research to write this. I could also talk about the amount of money spent on Search Engine Optimization each year and of course show its effectiveness with a really cool 3D chart, but charts and graphs generally irk me.

I have chosen instead to write from my own experience as the owner of an SEO company as well as a client…as a student of some of the most well known SEO guru’s in the industry as well as a teacher. Many of you are going to agree with what I have to say throughout the course of this and many of you won’t…and both of you are welcome and encouraged to leave your comments!

So, what exactly makes SEO a waste of money? Well, if your primary goal is to get a top 10 listing on Google, you can accomplish that fairly easily with little or no effort. You don’t need to pay someone like me to do it. All you need to do is find a keyword phrase that doesn’t have that much competition, write an article or two using it, make sure it’s in the title of your page and create a handful of external links using that phrase. Tada! So how come the phone still isn’t ringing?

It’s because there are so many vital aspects to SEO that go well beyond keyword research and placement and yet they are almost always overlooked. In most cases, it is because your goals are off. Most companies focus on a top 10 listing or doubling traffic, neither of which is a guarantee that business is going to improve. At the end of the day, what do you want the outcome of your campaign to be? I would think that it is to grow your business, correct?

If that is your goal, then it is clear that there is more to Search Engine Optimization than just your ranking and traffic. You need to think about all of the following and then some:

Ideal Client: If you aren’t clear on who your ideal client is, then how will you know what they want? Suppose you run a salon and your target audience is “anyone with hair.” How will you be able to connect with your visitor when a young woman has completely different needs than an older man? Yet, they all have hair.

Design: You can drive tens of thousands of visitors to your website, but if the site doesn’t have the look, feel and quality that the visitor is expecting, they will not do business with you. Try launching a bank website with really bright colors and pictures of bank vaults, gold coins and stacks of cash everywhere and let me know how it goes.

Keywords: When you are clear on who your ideal client is, put yourself in their shoes and learn what they are searching for and how they search for it. Someone who might be looking for a plumber to redesign their bathroom will search in a completely different way than someone coming home to 2 feet of water in their basement.

Content: Writing quality content that will appease the search engines at the same time that it inspires the reader is the key. If you cram your keyword phrase in the text enough times, you may get a good ranking but when your visitor reads your text you may come across as illiterate.

Solutions: Provide solutions for your visitors rather than patting yourself on the back all over your site. When someone does a search online they are either looking for the solution to a problem or the answer to a question. if you site is focused primarily on you and what you have done and what your credentials are, you aren’t solving the visitors problem and they will leave the site and find someone that will. Think about it. If you throw your back out and go to the chiropractor, do you want him to ramble on about where he went to school or do you want him to fix the problem?

These are just a few of the things we are going to talk about around here. As a reader, my request to you is that if you have an opinion, share it. This blog will work well with me talking to you, but it will work so much better if we all talk to each other!

Marc D. Ensign is the CEO and Visionary of Sound-n-Vision, an Internet Marketing Firm specializing in Professional Website Design and Search Engine Optimization. Marc is the author of Psychological SEO and teaches seminars on SEO and Social Media.

Article Source:http://www.articlesbase.com/internet-articles/is-seo-a-waste-of-money-1421512.html

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