Search Engine Marketing covers the many ways by which a website can be made more visible and thus get more traffic, these being centered on making sure that a site is listed when people search for a particular phrase. This of course covers the area of ‘Pay Per Click’ (PPC) and that of ‘Organic’ or ‘Merit’ listings, all the visits in the former being paid for , whilst those generated from the later are free.

It is PPC that makes Google all of its money, and is an method used by many website owners today to ensure that their site is visible and thus gets visited.

What is this to do with tortoises and hares then??

The relationship is quite simple really, PPC is very much a ‘hare’ (gets a website on the front page very very fast, sometimes within hours) while Organic listings can take a long time (sometimes months), and are thus very much ‘tortoise like’.

In this little story we take the analogy even further, but first, let us select the rules for the race. In the original fable, it was just a straight run to the finishing post, but in the world of Search Engine Marketing it is slightly different, the race not being one to get a website’s listing on the front page of Google (such a race will always be won by the PPC hare), but instead to the finishing point that marks a successful Return on Investment?.

Why is this true, quite simply because being first in the listings using PPC is not always the right answer, as you will see as this story unfolds.

So to the Race !!

Picture if you can the starting line, there is the hare with a huge sack load of money, money that he intends to give to anyone who will visit the site while on the run to that finishing post. The poor old tortoise has only got his soap box, knowing that he will have to do a lot of talking to people, asking them to support his site (by links) and by convincing them that the site is worth visiting in the first place.

Worse still for the tortoise, he cannot take the shortest path to the finishing line, as he will have to go out of his way to visit as many other people (sites) as possible in his quest for support. Plus to make matters even worse, he knows that even when he does get ’support’ for this site, it will take the umpires (in this case the Search Engines) quite a time before they will even ‘notice’ this support, this making his climb to the front page of the listings and his goal of getting a good ROI on his labours even longer.

It is no surprise therefore that when the hare races off, the visits to his site pour in just as fast as he can throw the money out to people, but wait, is this really the idea, the way to success? Surely you have to make sure that the right person is being given the money and visiting the site? Asking these questions (in the SEM world this in part equates to choosing the right key phrases and writing the right adverts) slows the hare down a bit, but he is not worried as he knows that the tortoise is going to have the same sort of problems.

The tortoise’s journey is, as you can see much slower, he has a longer path to take and do a lot of work to get people to notice him and his requests for support, he even has to make sure that the words (key phrases) he uses (in the SEM world this equates to those on each of his web pages) are used in the just the right way, as otherwise he knows that the umpires will disallow his gains (he could be accused of cheating or ’spamming’ in SEO terms).

As you can see, with all this work to do, it takes a long time before the pages that the tortoise is trying to promote to get onto the front page of Google, whilst the hare has had his pages listed on the front page ever since the race started, but he has gone through a lot of money ‘buying in’ those visits and it took longer to get to the end than he thought it would too.

So who was the Winner?

Unlike the fable, in the SEM world, the winner is not so certain, PPC can work very well indeed (when managed properly). But however successful the PPC campaign is, it will in virtually all cases not be as good at converting visitors to buyers as a well constructed Organic campaign. So while there may be lots of visits to a site using PPC, they may well end up like the hare, i.e., a bit short of cash!

The morale of the story?

By all means, do use the ‘hare’ (PPC) approach, but be aware of the dangers of PPC, always remember that those that click on PPC ads do not seem to be so committed to purchase or enquire as those who click on any organic listings. So go for PPC by all means, but don?t please don?t forget the good old tortoise, after all he did win in the original race?

Graham Baylis works for a business called Serendipity Online Marketing, whose sole aim is to help businesses use the power that the Internet offers. This article is one of his many offerings and tries to help people understand just how Google thinks. For more articles about Search Engine Optimisation see www.serendipity-online-marketing.co.uk

Article Source:http://www.articlesbase.com/internet-articles/pay-per-click-versus-orgainic-search-engine-listings-928688.html

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In this article we’ll take a look at the pros and cons of both of these popular Internet marketing methods.

1. Pay per click advertising allows you to quickly get your Internet business online. For example Google is the largest search engine in the world.

If you do a Google search for a keyword phrase you’ll see sponsored links down the right-hand side and across the top of the page. These are companies who are participating in the Google Adwords pay per click campaign.

They are paying Google by the click to give them a good placement for targeted keyword phrases. By bidding on numerous keyword phrases an Internet business can get on page 1 of the largest search engine in the world very quickly.

The downside to pay per click advertising is it can be expensive if you do not know what you are doing. The key to making this form of marketing work for you is to monitor what the traffic you are purchasing is costing you in relation to the sales you’re getting from it.

Obviously you are in business to make a profit and you cannot afford to overbid on the price of individual keyword phrases. However once you get a campaign in place, that is profitable, it becomes a hands-off form of marketing your business online.

2. Article marketing is a form of advertising online where you promote your business through a resource box in articles written and submitted to article directories online. Blog marketing has become another form of article marketing where you promote your business through blog articles both in your own blog and through social directories.

The advantage to article marketing is there is very little cost associated with doing it. The biggest expense you will incur is writing and submitting the articles. If time is a factor you can outsource this to a ghost writer. You can also use a submission company to reach hundreds of article directories with one click.

The primary benefit to article marketing is the links you list in your resource box back to your business become archived online for future traffic. Over time this can lead to thousands of potential clicks on a daily basis that you do not pay for.

The time it takes time for it to pay you back is the main downside to article marketing. You have consistently work at it and view this as a long term investment into getting traffic back to your website.

The most successful Internet businesses today use a combination of article marketing and pay per click advertising to get quality traffic on a daily basis.

Jeff Schuman is the creator of “Hands Off Article Marketing” where he writes and submits articles so you don’t have to. This article marketing program gets you thousands of backlinks and free traffic for years to come. Click here now: http://www.HandsOffArticleMarketing.com

Article Source:http://www.articlesbase.com/internet-articles/the-main-pros-and-cons-of-article-marketing-and-pay-per-click-advertising-960070.html

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Traffic Generation Strategies

There are many different levels of strategies that webmasters and business owners can implement to generate the traffic they need. While there are many the following strategies are the most often used:

- Paying for Traffic. This method may provide traffic, but it will be empty, non-targeted, and cost you quite a bit of money.

- Link Exchanges. If done right this could be a great method of traffic generation. You want to focus on sites that are relevant to your own, not a competitor, and has a high page ranking. This is a free method of generating traffic.

- Articles. This is perhaps the most used and widely accepted form of traffic generation. Depending on how you want to go about it, this method is free to very low cost.

- Pay Per Click. Another widely used form of traffic generation. This method works well, if the right keywords or keyword phrases are used. Pay Per Click is not free, but the amount it will cost you depends on how much you bid on your keywords, you will pay each time someone clicks on your ad.

The most widely used method of traffic generation is the article strategy. This is cheap and sometimes free, depending on what route you take. If you are a writer yourself, it will cost you no money at all to write a compelling and informative article based around your chosen keywords. If you are not a writer or simply do not have the time, you can find great writers on freelance sites that are willing to write your articles for a great price.

Articles work great, only if they are well written, provide a solution, and are easy to read. The article must show knowledge, experience, and expertise in the topic and provide the reader with something new and informative. After you have a great article, you would then write a bio, also known as a resource box. This box should include your name, information about you or your business, and a link to your website. The resource box should contain information that shows why you are knowledgeable, experienced, and an expert in the area.

What then happens is that webmasters will use the article on their own websites (in some cases) and leave the resource box in tact, which means more link backs to your website and more traffic.

Again, traffic generation is the key to finding success and profit on the internet. Without traffic and visitors, you cannot hope to succeed in the very competitive world of online businesses. By using any of the above strategies and putting forth your best efforts, you will find traffic coming to your website in no time.

About the Author
Sam Hodgeman is an Associate Editor at ratingshub.com, brainchild of Internet Marketing giant David Vallieres, and the Web’s ONLY place for ubiased reviews of Internet Marketing products: no ads, no affiliate links EVER! Sign up today to read reviews, post your own reviews and rate other reviewers. Membership is by invitation only, so make sure to visit www.ratingshub.comand enter referral code ’samhebooks.’

Article source:
Traffic Generation – An Introduction

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Search Optimizers that provide Organic Search Results will be getting a lot more business. As more and more businesses get the point that it is better to be seen all day every day rather than only when you pay to be seen. Look for good SEO to be in demand and short supply.

Organic Search Results are not Pay Per Click, but they aren’t exactly free either. Providing great ranking and visibility takes diligent work in development, implementation, design, strategy and commitment. When an algorithm with over two hundred individual equations, each maintained and adjusted separately for value and importance by separate teams, no five step process or magic program code is going to fool the search results. SEO is an investment however it has a far better option than Pay Per Click.

The Business of Business Banking has been drying up. As the loans are harder to get a business will have to be promoted in less traditional fashion. No more throwing cash at large traditional media campaigns and Pay Per Click advertising. The cost will just prove out of reach when business is focusing hard on the Return On Investment (ROI).

Good news for SEO. Since trackable progress can be shown when a starting point is established, a plan of attack formed and elements of the plan are implemented. One thing will determine if an individual business will be able to benefit from what SEO can do. How fast what the SEO determines needs to be done is put in action.

If you’re a small business reading this, this is where you can really win in the coming year. The one thing that really stands in the way of big business is that it moves incredibly slowly. Painfully slowly. Small business has fewer people that are busy trying to justify their own importance to the business.

If you work for a big business, it really becomes simple, streamline the process of change or go the way of the dinosaur. The more departments you have to go through to implement change in your industry, the more likely you will be closing your doors this year.

One of the developments in search that have begun to see some focused benefit this past year have been “Local Search.”

If you are traditional business with a physical location that you promote online then this is for you. Say a dentist or lawyer wants to be found in his geographical area, this kind of search will be helpful for you if you optimize your site for it. If you have fixed locations in several cities and only one website, it won’t be much help. If you sell to the world it will be one more thing you have to overcome to be seen globally.

When times get tough, there are opportunities through change.

Frank Hendrickson, Freelance Writer. We are committed to providing free helpful information about internet marketing and SEO. For more information about internet marketing and SEO visit http://www.andysinternetcafe.com/the-economy-scramble-and-seo/Article Source:http://www.articlesbase.com/internet-articles/the-economy-scramble-and-seo-1394053.html

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Types of SEO Custom Reports

There are many different types of SEO Custom reports that are available. You can find custom reports for website analysis, website coding and web design analysis as well as for keyword ranking, text keyword relevancy, website download times and search engine marketing reports. You can also find custom reports that will give you advice explaining to you how to improve your Google Page Rank. Another thing you can find are site map generation services. Site maps can be submitted to the major search engines which will allow them to access all of your pages easier.

Sitemaps are an essential part of any search engine optimization strategy. Ensuring that all of the pages of your website are found by the search engine will help improve your search engine ranking with the major search engines. You can use one sitemap per website. All of the major search engines are capable of reading the same sitemap which makes it easy to create a sitemap which can be submitted to all of the major search engines. There are free web based tools that will allow you to create sitemaps for your websites. You will also want to take advantage of pay per click reports if you use pay per click advertising. This report will show you how many clicks you received and how much it costs.

Advantages of SEO Custom Reports

You will want to use SEO Custom Reports because they will show you how well your current search engine optimization strategy is working. Search engine optimization can be a very difficult process. You will need to get things just right in order for it to be as effective as possible. It is important to constantly continue trying to improve your SEO. In order to do this you will need to use SEO Custom Reports. You will need to set up SEO like a trial and error basis. Search engine optimize your website and then later check out how it is doing using SEO custom reports. You will want to use the SEO Custom Report as a guide of sort to show you how well your current search engine optimization strategy is doing. You will also want to change your search engine optimization strategy from time to time in order to keep up with the search engine optimization standards as they change from time to time. You will also want to keep check on your search engine optimization strategy efforts in order to make sure that your search engine optimization strategy is working as effectively as possible.

Finding SEO Custom Reports Services

There are a number of SEO Custom Reports Services out there to select from. You will want to find a service that fits your needs but most importantly your budget. Thankfully, there are free services as well as paid services. Google offers a number of SEO Custom Reports. You will need to pay a little more if you want to use custom reports that are not available with Google. Paying a little more will get you more options. You will be able to get more advanced and more customized reports. There are options for companies and businesses with all types of budgets even those that are unable to afford anything at all. These people will be forced to take advantage of Google’s free SEO custom reports.

Seomul Evans is manages SEO Testimonials and Custom Reports focusing in Natural SEO.Article Source:http://www.articlesbase.com/internet-articles/what-are-seo-custom-reports-1036313.html

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By far the best traffic to get is free traffic, and unless you are expert at using pay per click advertising techniques such as Google Adwords you are liable to spend a fortune trying to make up for your SEO inadequacies. Only 1% of those that start in internet marketing actually make any money: mainly because they have no idea how to promote their web pages. There are other reasons of course, and a website is not always necessary, but if you have one then you must learn how to optimize it to attain as high a listing position as possible.

SEO search engine optimization is about telling search engines exactly what each page of your website is saying, and that it is highly relevant to the keyword, or search term, for which you have optimized it. It is not enough to have a good looking well designed website with lots of good content on your site. It is essential that manipulate the search engine algorithms to calculate a high degree of relevance of your page to the requirements of those using Google and other search engines to find information.

Algorithms are mathematical formulae and are blind. They cannot see your great graphics and web design. They follow the html on your web page including the text. You can give greater weighting to the important words on your page through proper formatting in order to enable the algorithm to accurately establish the theme of the page.

The spiders that crawl your site should be led to where you want them to go to, and good website design, site navigation and internal linking structure is part of achieving that. It is also a component of your SEO. THere is alot more to SEO than just soem H heading tags and keyword meta tags – much more. The majority of people do not understand what SEO is or how to optimize their site, even if learning how to do so could immeasurably improve their chance of online success.

However, there is more to search engine optimization that simply reading about it. It is necessary to see it actually working, and be shown exactly why certain optimization steps are being taken. There are still many self-proclaimed ‘SEO experts’ that insist on you having 2% – 5% keyword density in your text. They have argued through me, yet I know that this is nonsense: contextual relevance is what search engines are seeking these days, not interminable repetitions of keywords that will achieve nothing but get your site lost in the supplementary results that nobody sees.

There have been a large number of changes in search engine optimization over the last few years, and SEO is no longer what it once was. However, what won’t change is the benefit to you of having a full understanding of the principles behind the actions you are taking when optimizing your website form search engines such as Google.

SEO search engine optimization wil make all the difference to the success of your site, and likely even that of your business. Don’t just read about it: see it in action and understand it.

To understand the principles of SEO and how to apply it effectively, visit SEOcious where Pete will walk you through how he does it with his websites.

Article Source:http://www.articlesbase.com/internet-articles/seo-search-engine-optimization-is-essential-for-online-success-1139858.html

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PPC is a good choice for advertising for many reasons.

* Ads can be composed and activated really quickly. With Organic SEO, on the other hand, you have to wait for a deep crawl of your site by search engine spiders

* PPC has wider reach and provides additional traffic to your business website. This is particularly great for search phrases that are competitive, where it is often quite difficult to land in the top ten for organic listings.

* Pay per click can also be tracked extensively. There are statistics that are quite valuable when it comes to comparing your campaign’s return of investment against other advertising and marketing strategies. These statistics are also reported quickly and accurately to you.

* Pay per click provides a low-risk method for experimenting on keywords. Unlike full site optimization where you cannot risk your site for terms that are marginal, pay per click enables you to determine good matches for your website by letting you choose and use potential search phrases.

* This method saves you time and effort because you do not have to manage your campaign. It will be managed for you, and you can spend more time attending to your business

* You can have your ads specifically tailored according to the needs of your advertising campaign. With this, your cost is minimized and response rate is maximized.

* There is no contract or fixed term with ths strategy. Should you wish to abandon your efforts or stop advertising, you can unsubscribe any time you like.

PPC has just a few catches. The only relative drawback of this type of strategy is its longevity and cost. While professional search engine optimization can be costly, having your website optimized will yield you free traffic for plenty of years. Pay Per Click, on the other hand, will only generate traffic as long as you pay for it.

Some popular keywords are also highly competitive, so you may need to bid more in order to get good results.

With these said, you should take these pros and cons into consideration before deciding on whether to use pay per click, search engine optimization or both for your marketing strategy.

Don’t go past this opportunity to get real inside information on how to grow your PPC advertising profit

Article Source:http://www.articlesbase.com/internet-articles/pay-per-click-pros-and-cons-931536.html

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But you see, in this day and age, most people now use the Internet and they will further be enticed to buy from you or avail of your services when they know that you have expanded your store’s reach online. More so, ads over the Internet is a very cost-effective way to source new customers who have not heard about your business.

Beginning advertising campaigns online, particularly pay per click, may be a challenge. But here are some tips and tricks to follow in order to build your campaign easily. Start by opening a Pay Per Click account from any popular and well established ad vendors such as Google Adwords.

Follow the steps presented when you open your account. After you open your account, you can now start creating your first AdWords campaign. The key in pay per click is to get your clicks at a very low cost, and this is done by correctly setting up your keyword list as well as your location settings. To do this, it is necessary to set up two campaigns ? first for the local and for national.

After setting up the two campaigns you can now start and create your ad. There are plenty of tips and guides to making short and catchy ads or you can also ask someone to write the ad for you if you are not so keen about your writing skills.

Better still, enlist the help of a proven PPC expert who has developed a quality system to ensure you get value for money. You also need to have a keyword list, and this step is the main key to get targeted and low cost leads. To do this, you need to create a keyword base list by listing keywords or phrases that people use in order to search businesses like yours.

For example, for Italian ice cream, you might use the terms Italian Ice Cream, Gelato, Gelati, Italian Gelato and the like. You can list lots of keywords and refine the list as you identify the once that aren?t converting. Now, with these keywords already set, you then need to turn your list into a local one by listing the locations that your business serves and then combine the two lists.

The final list has to contain all possible combinations from the first and second list. You can make use of data base tools for this task. After this, you can finalize your settings and set the locations for your ads to appear, and set your maximum cost per click and daily budget ? even the exact hours you wish your advertisements to appear. Now you can run your campaign!

Don’t forget to maintain your campaign and log in every now and then. By doing so, you get to see which keywords do well and which keywords don’t. Thus, you can remove those keywords and add others as you see fit.

Seize this sensational opportunity to get inside information on how to maximize your PPC advertising profits.

Article Source:http://www.articlesbase.com/internet-articles/attract-local-business-with-pay-per-click-946225.html

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A provider of resources and insights for online business owners, Practical eCommerce asked its “readers to grade various advertising methods based on how effective they were at increasing online sales or increasing web traffic. The advertising methods queried were PPC ads, banner advertising, online rich media, online video, podcasts, print advertising, radio ads, television ads, catalogs, and direct mail.”

An overwhelming majority of the survey’s respondents put pay-per-click advertising at the top of their list in terms of “effectiveness in promotig an e-commerce store and improving sales.” The hard figures? “The survey found that 79.3 percent of those participating believed that pay-per-click (PPC) advertising was an effective way to increase sales, with 27.6 percent of those same respondents saying PPC advertising was ‘very effective’.”

Does this group of select individuals’ assessment hold water? MoreBusiness.com, the one-stop small business resource center, thinks so. The website agrees that PPC can be an effective marketing strategy and outlines the following pay-per-click pros:

1. A good PPC campaign is “easy to develop and implement.”
2. Because they are “typically moderate in size,” PPC ads easily attract “sponsors that will allow you to post on their sites.”
3. You only have to pay for PPC ads “when a potential customer takes action and clicks your advertisement.”
4. Because PPC ads are easy to track, “you can tell who is looking at your ads,” thereby making “it easier to get feedback and tailor your ads to the tastes of [your] customers.”

Nevertheless, there are some caveats to look out for when implementing a pay-per-click advertising campaign. For instance, regardless of whether a click-through generates a sale, you still have to pay for it. Also, since web visitors almost always ignore the left side of the screen, positioning your ads on the right side of the page is vital for success.

You don’t have to learn these lessons the hard way, though. A web design, web development and SEO specialist who is thoroughly versed in the ins and outs of pay-per-click advertising can help you implement a PPC campaign that is cost-efficient and effective from the get-go. In fact, such an expert can capitalize on the fact that PPC has a huge advantage over traditional print media in that it better targets your audience while providing many more impressions for a fraction of the cost.

A pay-per-click marketing service provider can provide you with quick, targeted traffic by leveraging sponsored ad services such as Google AdWords and Yahoo! Search Marketing. Such an expert can also help you hone in on the most important considerations when doing PPC: effective ad copy, a compelling landing page and comprehensive keyword selection. Employ the services of a PPC specialist and watch your online business advertising strategies rise to the top of the heap.

Carmen Fontana is a Web Services Manger for Western Reserve Internet Services, a Cleveland Pay Per Click, SEO and web design firm.Article Source:http://www.articlesbase.com/internet-articles/pay-per-click-cream-of-the-online-advertising-crop-1074032.html

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Here are some of the cost-effective Web design options the article offered.

1. Customize a Web template. – With the bones of your site already established, you can save both time and money. To ensure that the customization you apply to a template doesn’t look amateurish, hire a Web design expert to give it some upscale finishing touches. The design and development of a website is the marriage of art and science. A professional Web development firm can effectively integrate the esthetic design-the user experience-with the invisible but crucial programming that makes it all work.

2. Watch out for templates that offer free trials. – Although they afford you an opportunity to see what your site will look like before you shell out any major cash, after your grace period is up, the hosting and tech support costs can often exceed what you’d pay elsewhere. Sometimes, the freebie is just a way to rope you in and keep you paying over the long haul.

3. Consider package deals. – Web design packages give you access to “designers [who] will design your site according to your specs, including e-commerce features that allow you to sell products on your site … at a fraction of what you would have to pay a Web design firm.”

4. If you fall in love with a template and want it all for yourself, you can pay “typically $3,000 to $5,000 to ensure that no one else can buy that design-and it is uniquely yours.” Be aware, however, that this approach will be just about as expensive as having a site custom designed for you in the first place. It also doesn’t guarantee that no one took advantage of the template prior to your staking claim on it. As a result, you always risk the possibility that someone else is wearing the same Web design prom dress you are.

5. Take advantage of money-back guarantees. If you’re the fickle type, or you find out you look too much like a competitor, some template sites will “guarantee to refund your money in the first 30 days if you’re not completely satisfied with their product.”

Building a Website can be done on the cheap, but spending less comes with some caveats. All of the aforementioned advice is not to discourage you from spending top dollar on an expert Web designer, of course. Whether you can afford it now or not, think of Web design as an investment in your future. In fact, in today’s global online marketplace, a professionally designed Website is a must for anyone who is serious about building business relationships via the Internet. Indeed, the cost of Web design expertise can easily pay for itself many times over in the sales it rakes in for you.

Bonny Lafave is Web Services Director for Western Reserve Internet Services, a Cleveland Web Design, SEO and pay per click firm founded in 1996.Article Source:http://www.articlesbase.com/internet-articles/web-design-to-be-cheap-or-not-to-be-cheap-that-is-the-question-1063666.html

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