In this article we’ll take a look at the pros and cons of both of these popular Internet marketing methods.

1. Pay per click advertising allows you to quickly get your Internet business online. For example Google is the largest search engine in the world.

If you do a Google search for a keyword phrase you’ll see sponsored links down the right-hand side and across the top of the page. These are companies who are participating in the Google Adwords pay per click campaign.

They are paying Google by the click to give them a good placement for targeted keyword phrases. By bidding on numerous keyword phrases an Internet business can get on page 1 of the largest search engine in the world very quickly.

The downside to pay per click advertising is it can be expensive if you do not know what you are doing. The key to making this form of marketing work for you is to monitor what the traffic you are purchasing is costing you in relation to the sales you’re getting from it.

Obviously you are in business to make a profit and you cannot afford to overbid on the price of individual keyword phrases. However once you get a campaign in place, that is profitable, it becomes a hands-off form of marketing your business online.

2. Article marketing is a form of advertising online where you promote your business through a resource box in articles written and submitted to article directories online. Blog marketing has become another form of article marketing where you promote your business through blog articles both in your own blog and through social directories.

The advantage to article marketing is there is very little cost associated with doing it. The biggest expense you will incur is writing and submitting the articles. If time is a factor you can outsource this to a ghost writer. You can also use a submission company to reach hundreds of article directories with one click.

The primary benefit to article marketing is the links you list in your resource box back to your business become archived online for future traffic. Over time this can lead to thousands of potential clicks on a daily basis that you do not pay for.

The time it takes time for it to pay you back is the main downside to article marketing. You have consistently work at it and view this as a long term investment into getting traffic back to your website.

The most successful Internet businesses today use a combination of article marketing and pay per click advertising to get quality traffic on a daily basis.

Jeff Schuman is the creator of “Hands Off Article Marketing” where he writes and submits articles so you don’t have to. This article marketing program gets you thousands of backlinks and free traffic for years to come. Click here now: http://www.HandsOffArticleMarketing.com

Article Source:http://www.articlesbase.com/internet-articles/the-main-pros-and-cons-of-article-marketing-and-pay-per-click-advertising-960070.html

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Determine Your Goals

Want to know how to prioritize your SEO efforts? Start out by defining your goals. Whether you want to sell products or services, build brand image, or increase site traffic, you need to determine what your priority is and focus on the aspects of SEO that will help you achieve that goal. Once you figure out what your top priorities are, create key performance indicators, or KPIs. The more specific your KPIs are the better. When you have specific KPIs, you can easily determine whether you are meeting or missing your goals. Some examples of KPIs include the goals to get 1000 new newsletter subscribers in one month, sell 10 information products in one week, or rank in the top ten Google results for a specific keyword term.

When you outline your goals and create KPIs, you will know what strategies are required in order for you to meet your goals. The tactic you use will depend on the goal in question. For example, if you want to rank in the top 10 results for “dog shampoo,” one of the steps you’ll want to focus on is link-building with anchor text containing that keyword. If you are trying to increase the number of subscribers to your newsletter, you may spend a lot of time creating and marketing killer web content that targets your particular demographic.

Decide Whether You Need to Focus on Quality Content or Link-Building

You may have heard that the most important aspect of SEO is link-building. This holds true more for new websites than old, established websites. Sure, links remain important no matter what but older sites that have already built up sufficient link authority can get pages ranked simply by adding new content and linking to it internally. On the other hand, if your website is relatively new, your on-page tweaking efforts will have minimal effects until you build link authority. Your basic on-page SEO factors such as optimized content, optimized title tags, crawlability, internal linking, and flat site architecture should be taken care of but your primary focus should be on link-building after that.

Spend Time on the Most Critical Aspects of SEO

Determining your goals and focus is important but no matter what your ultimate aim is, you should always keep the big picture. Pay attention to the most critical aspects of SEO, which are links, interesting content that is optimized for target keywords, crawlability, site structure and optimized title tags.

If you are in the early stages of SEO, focus your efforts on forging relationships with other people online in order to build links and attract traffic. Whether you are a newbie or a seasoned webpreneur, use target keywords in your title tags and make your site accessible for humans and search engines for better crawlability. And don’t forget to provide your visitors with content worth linking to!

Take these simple steps to ensure that you head in the right direction for SEO success. Define your goals in the beginning so you can determine which strategies will give you the most “bang for your buck.” Nevertheless, don’t neglect the critical aspects of on-page and off-page SEO in your quest for achieving specific goals.

I’m the head copy writer for an SEO Company called SEOsapien.com. You can find all our search engine optimization services, SEO Consulting and more SEO Articles at http://www.seosapien.comArticle Source:http://www.articlesbase.com/internet-articles/focus-your-seo-campaign-on-your-needs-936256.html

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Focus on Providing an Optimal User Experience on Your Website

First and foremost, your goal should be to create a website that is easy to use, informative, and helpful. A mistake that many of those new to SEO make is to focus solely on improving page ranking with excessive on-site SEO. This excessive on-site SEO could actually lead to your website getting penalized by the search engines. Moreover, a confusing website that is hard to navigate and full of irrelevant content will not fare well with human visitors. On the other hand, if you provide your site visitors with value, they are more likely to link to your website and this will improve your search engine ranking far more in the long run. You may get immediate benefits from keyword stuffing and excessive use of on-site SEO techniques but you will eventually lose out because it will become glaringly obvious to both search engines and site visitors.

On-site optimization is beneficial but you should not take these techniques overboard. Make sure your website looks and feels natural. A rule of thumb you can follow is to show your website to someone who has absolutely no clue about SEO and see what they think about it. If that person thinks you are obnoxiously using a particular keyword or that your copy sounds unnatural in any way, make adjustments to your on-site SEO.

If you use too many internal links with anchor text containing your target keywords on your website, you may find that your search engine ranking will actually fall rather than improve. Avoid excessive use of this tactic by making sure your website’s internal links are very natural. We’ve all seen websites that have footers full of internal links containing anchor text with target keywords. Doing this is unnatural and does not provide a user-friendly experience so it should be avoided at all costs. If the internal link is relevant to the content on a page, by all means drop the link but otherwise it’s best to save your links for pages in which they would truly be relevant.

Another common mistake is developing unnatural content. For example, if you are selling carpets in Georgetown, Washington DC, you shouldn’t have a page targeting the keyword, “carpets in Takoma Park.” Takoma Park is near Washington DC but it is not actually in Washington DC. Make sure you only provide content that is highly relevant to your market or you will turn off potential customers. In this case, you would want to focus on Washington DC or better yet, the neighborhood in Washington DC where your carpet business is located.

Keyword stuffing of content is common as is keyword stuffing of title tags. If you are selling window treatments in New York, do not use the word “window treatments” over and over in your copy because not only will it sound very redundant for users, the search engines will take notice and penalize you for it. Keep your content’s keyword usage as natural as possible for optimal results.

In conclusion, focus on making your website easy to use for your visitors before anything else. On-site SEO techniques are useful but only to an extent. Your ultimate goal should be to attract links from your site visitors with great content. For the best results, avoid over-optimizing your website and instead focus on providing visitors with helpful, informative content. Utilize on-site SEO techniques naturally in order to make your website more appealing for humans and avoid getting penalized by the search engines.

Luca Moretti is the head copy writer for SEOSapien.com SEO Company. We offer Affordable and Guaranteed SEO Services. To find more Articles you can visit http://www.seosapien.comArticle Source:http://www.articlesbase.com/internet-articles/on-site-seo-over-optimization-mistakes-894906.html

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In this article we will talk about a few of the basics any serious Internet business should be following.

1. One mistake people make is they think they need to start from ground zero and either totally overhaul their existing website or get a new one. In reality there are probably many good things about your existing website and some of the pages may have already been spidered by search engines.

For this reason you want to employ a few of the other tips we will talk about with your existing site and not make major changes to it.

2. Define your target audience!Many websites are scattered and appear to have no focus to them. Defining your target audience means knowing exactly who you are aiming at when a person sits down and begins to search keywords on their favorite search engine.

3. Another thing to consider is how fun your website is. When you get visitors to it you want them to stay and browse around on additional pages. Adding graphics, banners, video, audio, polls and so on make it more intereactive which makes it more fun.

4. Target keyword phrases and longtail keyword phrases. If they have less competition you stand a better chance of ranking high for your keyword phrases. Longtail keyword phrases of four, five, or even more words are easier for you to get on page 1 of a search engine for.

These phrases may not bring you as much traffic as the shorter phrases, but over time if you target enough of them you can develop meaningful quality traffic using this strategy. You can build your keyword list by starting at the free keyword search tool here: https://adwords.google.com/select/KeywordToolExternal he

5. Make sure your site is set up targeting specific keyword phrases with hyperlinks that your visitors can click on. For this reason you may not want to post affiliate links on your homepage. Before passing them through to an affiliate page always send your visitors to a blog post or an additional page of your own website.

6. Another thing you should do is develop webpages and blog posts around the keyword phrases your are building. Include those in the title as well as in the body of any at text you’re posting on the page. Simply put you are trying to let the search engines know what that page is about so they can rank you well for those specific words.

Jeff Schuman invites you to visit his make money at home website for 4 ways to make $10 a day taking surveys, JV With Jeff free training, and Hands Off Article Marketing. Please click here now: http://www.Team-Schuman.com

Article Source:http://www.articlesbase.com/internet-articles/seo-basic-tips-for-your-internet-business-922059.html

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