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Blogging isn’t just telling people your thoughts and ideas on the Internet. Blogging is a highly successful way of improving your Search Engine rankings. Why is blogging so successful as a method of gaining good rankings? It’s simple, Search Engines look on your website for content that’s fresh, original, relevant, popular and of a good quality. When you write a great blog article, post or entry that’s precisely what you add to your website on a daily basis.
Frequency is essential when it comes to creating the kind of fresh content that Search Engines love. If you’ve just got a brand new website, beautifully designed, lots of great copy, amazing products and services, you’ll probably find yourself on Google, perhaps even in a good ranking position. The trouble is that many businesses then leave that website alone to sell their products and services and only ever update the site for product changes. Sooner or later, Google and the other websites notice that your shiny website hasn’t been updated for a while, and very quickly, it drops your website in its rankings, very quickly you’re nowhere to be found!
But if your website is constantly updated by a blog, on a daily or weekly basis, your website will look very fresh to Google and the other Search Engines. Think about Wikipedia, and it’s loving relationship to Google; that’s a website that’s constantly being updated and it’s constantly on the first page of the Search Engines for millions of keyword search terms.
One of the ways that Google determines your ranking position is by the number of other people that have created a link to your website. This is called a ‘backlink’. When lots of other people with good quality websites backlink to your website, then Google boosts your rank. When it comes to blogs, they are full of relevant and informative content that people would want to read to help them in their business or personal lives. So, a good quality blog can massively increase the number of people that suggest that others read your blog by providing a backlink from their site to yours.
Another way is that Google works on well distributed keywords throughout your content. What could be a better way of producing content that has the best possible keywords than to blog daily on a set of topics with lots of great keywords? Don’t forget your blog can also feature Google-friendly tags, short keyword rich tags that describe the content of your post/blog.
A further thing is that you can add a piece of tracking software to your blog that allows it to ‘Ping’. A Ping is a notification each time your blog is updated. Newly pinged websites get attention from Google’s spiders. There is some technical Know-How required for this, but every time a spider visits your site, the site gets ranked on Google, so pinging is very useful to keep your site well ranked.
Something else to think about is the cost of blogging. Compared with traditional ways to help people find your business, blogging is an incredibly cost effective way for a business of any size to improve their online visibility.
Using a blog, you can increase your site’s rankings, improve your credibility and increase your online presence all at the same time. Come on, why aren’t you blogging?
Adrian Bold is Head of Search at Impact Media Ltd, a specialist in Search Engine Optimisation. They practice what they preach and publish a well respected SEO blog. Subscribe to the blog to get information and advice on search engine optimisation.Article Source:http://www.articlesbase.com/internet-articles/using-a-blog-to-gain-rankings-1330623.html
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