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Anyone learning how to setup an internet based business will quickly find out that two essential online marketing techniques are blogging and list building. In fact, the first three things that the majority of experienced internet entrepreneurs setup are:
1. A website
2. A blog
3. An autoresponder (newsletter)
This article will look at how you can synchronize your blogging and list building strategies into one single marketing strategy, having each component support the growth of the other. This means creating a list building blog and a blog building list.
Let’s first look at how to use your blog to build your list.
When setting up your blog, make sure you add your autoresponder opt-in box to your blog template. The box should be in a prominent position above the fold, meaning your visitors should be able to see it right away without scrolling down the page. Offer your visitors a free report to entice them to fill in the opt-in box and sign up to your newsletter.
You may have the option of using a floating or pop-up opt-in box with your autoresponder, so you might want to add this to your blog as well. A lot of people claim that these boxes are irritating, but it works very well and is a very effective way of getting more people to join your list.
At the end of each of your blog posts, sign off with your name and a link to your list building squeeze page.
Talk about longer reports that you make available to people on your list in your blog posts. If your blog is internet marketing related, it can be a platform to talk about list building tips and invite your readers to join your list so that you can send them detailed list building techniques via e-mail.
However, before you can do this you will need to write a series of detailed e-zine letters about list building techniques, or if that is too difficult for you, outsource the task to an expert writer or find a suitable PLR product that you can convert into an e-mail course and post to your subscribers.
Having now set up the basics for a list building blog, let’s look at how to use your list to promote your blog.
One key method of promoting your blog is to encourage people to respond to your articles by posting their comments on your blog. One incentive for people to post comments on blogs is allowing them to link back from the comment to their website by filling in the URL field on the comment form.
Again, if you offer your list internet marketing tips, one of the things you can educate your list about is the benefits and etiquette of linking back from blog comments.
Now, whenever you blog about something that is relevant, newsworthy or simply controversial, send your list an e-mail telling them about your blog post and that you would love to hear their opinions. Include a link to your blog post in your e-mail and invite your list to post their comments.
If your post is well targeted, you should see a significant increase in traffic from your list to your blog and also an increase in the number of comments that are left beneath the blog post.
Another thing you can do is to invite your subscribers to submit articles for possible inclusion on your blog. Allow your guest bloggers to link back to their websites and explain how guest blogging can increase their profile on the internet. This will also be a great way for you to keep your blog loaded with fresh content on a regular basis.
Finally, invite your list to use your blog content on their website or blog provided that they include a promotional link back to your blog.
By applying these suggestions to your blogging and list building efforts, you will go a long way in synchronizing them into a single, effective promotional strategy for your online business.
For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.
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